Marketing & Advertising - Useful Websites


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Websites

Is a "federation of trade bodies and organisations representing the advertising and promotional marketing industries". Good set of links to trade associations, regulators, and other bodies that have connections with advertising plus AA policy documents for UK and EU issues.

Advertising codes, a 5 year archive of adjudications of complaints about advertising and survey of advertisers' compliance with the codes. 

Topline viewing figures for TV.

Top-line estimates of UK readership for newspapers and consumer magazines, by social class and gender.

Topline radio listening figures.

Your Subject Team

Hannah Porter

Faculty Librarian

Email: hannah.porter@port.ac.uk

Phone: (023) 9284 3238

Lizzie Wildgoose

Assistant Faculty Librarian

Email: lizzie.wildgoose@port.ac.uk

Phone: (023) 9284 3452

Further Information