Marketing & Advertising - Recommended Sources
Listed below are some specialist e-resources that you may wish to explore.
This fantastic resource has captured UK terrestrial TV and radio programmes from 1998 onwards for anyone in UK universities to watch for free. You can create playlists and clips to embed in presentations, as well as putting in requests for recording. Look out for all the useful documentaries. (Not available to anyone outside the UK.)
A variety of reference works, including dictionaries, which tutors may well prefer to Wikipedia, and it even tells you how to set out a reference to what you find. Try out the 'Mind Map' option to see how your keyword links to others - useful for essay planning and dissertation work (use the arrow next to Basic Search to get to it).
Contains the New Penguin Business Dictionary, Ultimate Business Library and Dictionary of Business.
• Linkedin Learning (Lynda.com) not in Discovery
Copied from the resource description:
LinkedIn Learning (formerly Lynda .com) is a great online learning and training resource, available free to all students and staff. A University account gives al students and staff access to a library of course on business, creative and technical skills.
There are over 14,000 courses available covering Business, Creative and Technology subjects. Some of the courses will relate directly to your degree course, others offering general skills such as Microsoft Office, SPSS, while others offer business skills for increased employability.
All the courses are available over the web or through the mobile apps and can be studied at your own pace.
Over 240 unlimited access in-depth guides to current and classic research across a range of subject areas. If you can't access something via this site, put the book title into the Portsmouth catalogue instead as we have previously bought some titles via Ebook Central.