Marketing & Advertising - Introduction
The Library provides lots of resources to assist you with your studies, including books, journals, articles, databases and business information sources.
These are purchased by the Library and allow you to access the very latest high-quality information online.
- Use the University's VPN system to ensure you can access these resources from anywhere!
1. Start with what your lecturers advise - reading lists
- These are an essential starting point when looking for information for any assignment.
- Check under the 'Reading List' tab in your Moodle modules.
2. Find alternative books and ebooks via the Library Catalogue:
- Use the 'Click to search Library resources' button (top right) to access the Library Catalogue (second search box).
3. Look for academic journal articles in Discovery and elsewhere:
Not sure why you should use journals?
- Getting started with a search:
- If you are getting too many results or they are not relevant:
- Advanced users may want to consider
4. Explore market, industry and company information in our specialised subscriptions:
- Market and Industry resources including WARC and Mintel
- News Services including the FT and the Economist
5. Additional Sources
6. Top tips when using Google/Scholar
7. Keep up-to-date!
8. Reference your sources
- To understand why and how to reference your sources, please complete the Business Faculty's bespoke Academic Integrity and Referencing tutorials (you will need to self-enrol on the Moodle site and click back on this link)
- Additional Library guidance includes: