Marketing

• Campaign 

"Campaign is the world's leading business media brand serving the marketing, advertising and media communities".
Register with your University email address.

• GlobalData Explorer 

Search for and compare companies, industries, sectors, economies and cities across the world. Includes macroeconomic data, industry and company reports and analysis, business news, product launches and ads, and job analytics. 

Library Basics Video Guide (further support videos are available within the database)

GlobalData User Guide

• IBISWorld 

Provides a comprehensive collection of industry reports on very specific sectors in the UK as well as further specialist reports. Also covers industries globally, in the US, China, Australia, Canada and New Zealand.

• Mintel Reports and Mintel Trends 

Detailed market research reports on a range of UK sectors including: automotive; beauty and personal care; lifestyles; drink, food and foodservice; health and wellbeing; leisure; media; technology; and travel. Also includes access to Mintel Trends which provides evidence-backed insights on how today's consumer thinks, feels and acts.

Video support:

• Using Mintel Reports
• Using the Interactive Databook

Additional access instructions:

• Statista: the portal for statistics 

Access to more than a million statistics from many different sources. Useful for finding industrial, economic and consumer market statistical trends.

• WARC : World Advertising Research Center 

Specialist database with articles, research reports, interactive data and case studies covering advertising and more. Also includes some Euromonitor company profiles and strategy briefings.