Marketing & Advertising - Market & Industry Resources


Try the resources below for information on markets, industries and larger companies - includes market research, statistics, industry profiles and more:

The Complete Business Reference Adviser: everything you need to set up a business in the UK! Includes basic industry “business opportunity profiles” which detail key market issues and trends as well as sector guides. 
Search for an industry to begin.
You must use the the Work Anywhere/VPN system for off campus access.

• Gartner 

Provides peer insights from across the information technology sector along with reports on new trends in blockchain/bitcoin, AI, cybersecurity, cloud computing and much more. 
Useful for technology but also includes reports covering talent and change management in HR, financial growth and marketing and sales.

• IBISWorld 

Provides a comprehensive collection of Industry reports on very specific sectors in the UK, US and China.

Up-to-date information on 30,000+ worldwide companies, 3,500 industry reports and over 110 country profiles. Explore the individual databases on offer including Company Prospector (to help build lists of potential business partners and clients) and Investment & Advisory Prospector (which identifies advisory and investment firms operating in specific industries and allows you to gain insight into the investment and inorganic strategy of companies).

Detailed market research reports on a range of UK sectors including: automotive; beauty and personal care; drink, food and foodservice; health and wellbeing; leisure; media; technology; and travel.  
Also includes access to Mintel Trends which provides evidence-backed insights on how today's consumer thinks, feels and acts.

Find and exploit a huge amount of market and socio-demographic data from countries round the world. Explore country profiles, consumer markets, industry and company information.

Access to more than a million statistics from many different sources. Useful for finding industrial, economic and consumer market statistical trends. Statista take their information from many different providers across the world. Do look at the real source of the material they offer you.

Specialist database with articles, research reports and case studies covering advertising and more...
If you are studying in this area, this should be one of your first places to look. 

Your Subject Team

Hannah Porter

Faculty Librarian

Email: hannah.porter@port.ac.uk

Phone: (023) 9284 3238

Lizzie Wildgoose

Assistant Faculty Librarian

Email: lizzie.wildgoose@port.ac.uk

Phone: (023) 9284 3452

Further Information