Marketing & Advertising - Journals
Listed below are some of our journal subscriptions for your subject area.
Use the eJournals search to locate further titles.
You might also want to consider looking at some of our printed journals in the Library such as the 'Grocer' and 'PR week'.
• Campaign not in Discovery
"Campaign is the world’s leading business media brand serving the marketing, advertising and media communities".
The printed copy is held in the Library but the online version includes extra news and updates as well as case studies.
Register with your University email address
Contains peer-reviewed papers and case studies about international marketing, covering topics from export marketing through international retailing to new product development.
Articles reflect the current understanding of advertising as a process of communication, its role in the changing environment, and the relationships between these and other components of advertising business and practice.
Written by practitioners, consultants and marketing academics, find articles that provide insights into how people behave as consumers worldwide.
Original articles and research selected through blind review that advances knowledge in the areas of personal selling and sales management aimed at aggressively forging bonds and bridging gaps between sales practitioners and academics.
Covers all aspects of retailing, its management, evolution, and current theory. This includes both products and services, the supply chains and distribution channels that serve retailers, the relationships between retailers and members of the supply channel, and all forms of direct marketing and emerging electric markets to households.
JAMS covers the study and improvement of marketing and serves as a vital link between scholarly research and practice.
Original research and review articles dealing with the application of psychological theories and techniques to marketing.