Distance learning support
Need a book or article we don't have?
BaL Academic Skills Tutors
The Library purchases high-quality subscription online resources to support your assignments. Download the University VPN system to access these any time, anywhere!
Try these resources for information on markets, industries and larger companies - they include market research, statistics, industry profiles and more.
Video Introduction to IbisWorld, Mintel, Statista and WARC (7 mins)
• GlobalData Explorer
Search for and compare companies, industries and economies across the world. Covers 120 industry sectors, 753,000+companies, 200 countries, and 3,000 cities. Includes macroeconomic, industry, company, advertising, jobs, and product launch databases. Analysis comprises company/industry/sector reports, analyst option, macroeconomic, and thematic reports.
Library Basics Video Guide (further support videos are available within the database)
GlobalData User Guide
Provides a comprehensive collection of industry reports on very specific sectors in the UK as well as further specialist reports. Also covers industries globally, in the US, China, Australia, Canada and New Zealand.
• Mintel Reports and Mintel Trends
Detailed market research reports on a range of UK sectors including: automotive; beauty and personal care; lifestyles; drink, food and foodservice; health and wellbeing; leisure; media; technology; and travel. Also includes access to Mintel Trends which provides evidence-backed insights on how today's consumer thinks, feels and acts.
Additional access instructions:
The first time you access will need need to tick the box to acknowledge you have read Mintel's permissions and prohibitions and then click Continue.
• Statista: the portal for statistics
Access to more than a million statistics from many different sources. Useful for finding industrial, economic and consumer market statistical trends.
For off campus access use this link
• WARC : World Advertising Research Center
Specialist database with articles, research reports, interactive data and case studies covering advertising and more...Also includes some Euromonitor company profiles and strategy briefings.
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