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Finding, reading and referencing relevant journal articles will get you the highest marks:
Sometimes you might want to search in a recommended journal rather than search across all publications for articles on a topic.
Your lecturers will recommend journals you can use and it's always a good idea to reference some articles from these in your assignments.
You can search eJournals to find out which journals we subscribe to and to search titles individually.
Below are some separate journal subscriptions you may wish to explore:
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• International Marketing Review
• Journal of Advertising
• Journal of Consumer Psychology
fully searchable in EBSCO Discovery
• Journal of Consumer Research
• Journal of Marketing
• Journal of Marketing Research
• Journal of Personal Selling & Sales Management [JPSSM]
• Journal of Retailing
• Journal of the Academy of Marketing Science
• Psychology & Marketing
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