Additional files:

Abstract

In the highly competitive health care market, patients have increased their participation in the operation of health care organisations. However, mental health service sector is not very much exploited and there is much to be done in terms of quality. The present study undertakes a critical approach to innovation and entrepreneurship opportunities in the mental health sector, reflecting on joint ventures, dissemination of expertise and knowledge, delegation of initiatives to multiple agents, power sharing and research evidence. Together with developing a conceptual model for innovation in mental health services, the need for change in organisational culture and the strategies for the growth of user initiatives are considered. Taking a case study approach, this research aims to explore the company’s deficiencies and to provide a new insight into the identification of entrepreneurial opportunities through customer oriented new service development.

The contributions of participants is determining for the entrepreneurial mission statement of the company. It becomes evident in the data analysis that although the company consists of a dynamic and creative management team capable of identifying growth opportunities and venues. The framework conceptualises new service development and entrepreneurship in the health care industry. It offers a holistic approach to strengthening the organisation’s position in the health care market by developing new service offerings and identifying business prospects, whilst satisfying and gaining loyal customers. The patient side of the research showed that health care organisations should allow patients to participate in developing offerings that meet both emotional and physical needs of patients.

This research is pioneer as adopts propositions that arise from the review of the literature and develops a framework that can be used to identify how patients should be involved in the development of new services that satisfy their needs profitably. It also enriches existing theory by adding that companies should seek to extend, upgrade and develop their offerings, investing in quality products and taking advantage of business openings.

Additional Notes

Supervisor: Professor Paul Trott and Dr. Andreas Hoecht

Course: Master of Philosophy - MPhil

Date Deposited: 2017-05-12

URI/permalink: https://library.port.ac.uk/dissert/dis12886.html