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Abstract

This project is a study project which focuses on marketing in television, and how TV programmes is can attract a large audience. This project will find out what types of television programme does the audiences are interested and what TV advertisements they enjoyed the most. Also, this project will carry 2 case studies on 2 TV programmes, which find out the process of making their marketing strategies and how much effort they had put on these strategies to attract a large audience. To look abroad, this project also look at TV marketing in United States in the past and make a comparison between United Kingdom and United States and how United States TV marketing has implemented the United Kingdom TV market. To find out about which format the audience prefers this project used both countries talent show formats to discover which one the audience prefer and find out why they choose their options.

Course: Television and Broadcasting - BSc (Hons) - C23455

Date Deposited: 2019-11-18

URI/permalink: https://library.port.ac.uk/dissert/dis13417.html