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Abstract

This paper examines and attempts to make sense of the personal branding phenomenon regarding the online identity of computer game artists, at a time where job security and opportunity into this industry is at a low. For this purpose, three cases are examined and reviewed for their similarities and themes. Aspects of this review, coupled with a review of literature into personal branding and the current state of the games industry, are then used to influence the creation of a personal brand package for application in the computer games industry.

Course: Computer Games Technology - BSc (Hons) - C1671

Date Deposited: 2019-11-21

URI/permalink: https://library.port.ac.uk/dissert/dis13468.html