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Abstract

The aim of this project research is to understand the type of effects interactivity has on customer’s behaviour such as cognitive and affective involvement as well as find out specific types of interactivity that are most affective in influencing the users on an e-commerce website.
Additionally, following the research results, an e-commerce website will be designed and prototyped where the interactions found can be implemented and showcased

Course: Digital Media - BSc (Hons) - C1515

Date Deposited: 2019-11-22

URI/permalink: https://library.port.ac.uk/dissert/dis13501.html