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Dissertations@Portsmouth - Details for item no. 13762

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Colesell, Heather (2021) How much does social media affect the growth of a start-up business. (unpublished BA dissertation), University of Portsmouth, Portsmouth

Abstract

This study explores the direct impact of social media marketing has on the success of a start-up business. A comprehensive social media plan is created using both primary research obtained through an online survey and secondary research collected during an

Course: Digital Marketing - BA (Hons)

Date Deposited: 2022-02-10

URI/permalink: https://library.port.ac.uk/dissert/dis13762.html

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