Dissertations@Portsmouth - Details for item no. 13781
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Cotton, Charity Lily Jean (2021) Can a ‘digital only’ marketing strategy create a profitable brand for a start-up business?: a case study for ‘Kutiecool’. (unpublished BA dissertation), University of Portsmouth, Portsmouth
Abstract
This project sets out to establish whether a start-up online business could become a profitable brand using a low-budget, digital-only marketing strategy. Through the use of synthesized case studies and application of digital marketing theory, we are able to conclude that a start-up brand can be successful providing a clear set of key performance indicators are defined prior to financial investment.
By implementing a digital marketing strategy accompanied by the execution of a website prototype for the real-life start-up “Kutiecool”, this project evaluates the credibility of this research and assesses the efficacy of this digital-only approach.
Course: Digital Marketing - BA (Hons)
Date Deposited: 2022-02-11
URI/permalink: https://library.port.ac.uk/dissert/dis13781.html