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Abstract

This project explores the use visual effects (VFX) within advertising and the techniques which are used by the VFX industry. This is a client-based project in which an advertisement will be created to the parameters laid out by the client. Each stage of production will be detailed and explored using current industry techniques and tools.

This project aims to show what is involved in creating an advertisement and explore the whole industry pipeline. Including the processes of planning, producing, and compositing a photoreal advertisement which is appealing and suitable for the target audience. As well as being suitable for television, online, and mobile viewing.

Course: Computer Animation and Visual Effects - BSc - U2700PYC

Date Deposited: 2022-02-11

URI/permalink: https://library.port.ac.uk/dissert/dis13782.html