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Abstract

Starting from the premise that political communication, in particular politicians’ use of
language, is an important factor in managing political crises, this study considers persuasive
political communication and language, and their effectiveness during the early part of the
COVID-19 pandemic in the UK. It focusses on the use of classical rhetorical devices, including
metaphor (especially WAR and JOURNEY metaphors), in Boris Johnson’s Coronavirus press
briefing speeches between March and June 2020.

The study analyses six speeches delivered by Johnson during this time period and four other
comparison speeches, identifying in those speeches examples of rhetorical usage including
metaphorical language. A hypothesis was developed that Johnson’s use of the WAR
metaphor would potentially be greater during the period until lockdown restrictions were
relaxed (that is prior to and corresponding to the use of the slogan “Stay at home, protect
the NHS, save lives”), and that the JOURNEY metaphor, in the context of controlling the virus,
would increase after that time (that is when the slogan “Stay alert, control the virus, save
lives” was in force). This hypothesis was tested through analysis of metaphor use in the
selected briefing speeches, and of key words associated with both metaphors.

The use of the extended WAR and JOURNEY metaphors shows a variation during this period
that reflects the hypothesis that was developed. Johnson’s choice and use of these
metaphors also accords with the study’s overall conclusion, namely that Johnson applies
rhetorical devices widely, but largely in a manner that is appropriate and consistent with the pandemic situation, refraining from his normal flamboyance. The study further concludes
that Johnson’s speeches did potentially influence public reactions during this period, with
the speeches of the earlier part of the period appearing to be better understood and more
approved than the later ones.

Lessons that may be learned from this examination of Johnson’s speeches include the effects
of rhetorical language in gaining public acceptance and compliance when managing political
crises, the importance of having a clear and coherent message, and equally of using a
communication style and language appropriate to the situation.

 

Course: Communication and Applied Linguistics - MA - P2589PTD

Date Deposited: 2022-09-05

URI/permalink: https://library.port.ac.uk/dissert/dis14008.html