Bibliographic details and abstracts are available to all. Downloads of full-text dissertations are restricted to University of Portsmouth members who must login. MPhils may be accessed by all.

Abstract

The eSports industry has experienced considerable growth in the last twenty years and sponsorships have become a crucial element of the eSports industry amounting to the vast majority of the industry’s revenues.

The objective of this research is to study the impact sponsorships have had directly on the success of eSports.

This research was conducted by utilising secondary data gathered from journal articles, books written by industry experts, studies and reports published on the topic.

The key findings of this research demonstrate despite sponsorships having such an immense effect on the eSports industry, the future may present alternative revenue streams allowing for the industry to become more balanced.

It is advised that further research includes primary data collection for a more in-depth overview and analysis of this topic and the future of eSports.

Course: Computer Games Technology - BSc (Hons) - C1671

Date Deposited: 2022-10-28

URI/permalink: https://library.port.ac.uk/dissert/dis14040.html