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Abstract

Diversity and inclusion are grey areas in visual arts and media where brands and companies quite often assume they are ‘inclusive’ from the presence of a wheelchair user or individual with down syndrome in their branding, in an attempt to meet societal norms. This research project aims to provide a voice for typically “disadvantaged” social groups through visual arts, with a focus on the SEND community. Additionally, the purpose of this project is to educate and offer an insight into the concept of our ‘perfectly imperfect society’, whilst celebrating everybody’s differences. Data provided in this project was collated through data collection forms, interviews, and observations at planned shoots with twelve individuals, and additionally using online resources in a time of uncertainty, where face-to-face data collection has not always been possible. This extensive research has concluded the need for more education in diversity and inclusion, particularly in the media as currently companies are very cliché, and stereotypical in how they choose to present their approach to diversity. This ultimately does have an impact on people, as prevalent in interviews I conducted revealing people’s lack of understanding or knowledge, and desire to learn more. Overall, these findings highlight people’s current understanding of diversity within the media is limited due to their current exposure, but ultimately individuals interviewed were able to form their own opinions on the matter and recognise the need for a more diverse media presence today.

Course: Digital Media - BSc (Hons) - C1515

Date Deposited: 2022-11-04

URI/permalink: https://library.port.ac.uk/dissert/dis14059.html