Fashion Design & Marketing

This page will help you get more out of your Library resources for your assignments, projects and dissertations in Fashion & Textiles

Students studying MA Fashion Marketing may wish to visit the Marketing subject pages for a more comprehensive list of resources.

fully searchable in EBSCO Discovery

Academic peer-reviewed journal articles, professional publications and more across all business topics. 

Searching Business Source Complete video


Search for and compare companies, industries, sectors, economies and cities across the world. Includes macroeconomic data, industry and company reports and analysis, business news, product launches and ads, and job analytics. 

Library Basics Video Guide (further support videos are available within the database)

GlobalData User Guide


• IBISWorld 

Provides a comprehensive collection of industry reports on very specific sectors in the UK as well as further specialist reports. Also covers industries globally, in the US, China, Australia, Canada and New Zealand.


Detailed market research reports on a range of UK sectors including: automotive; beauty and personal care; lifestyles; drink, food and foodservice; health and wellbeing; leisure; media; technology; and travel. Also includes access to Mintel Trends which provides evidence-backed insights on how today's consumer thinks, feels and acts.

Video support:

Additional access instructions:

The first time you access will need need to tick the box to acknowledge you have read Mintel's permissions and prohibitions and then click Continue.


Access to more than a million statistics from many different sources. Useful for finding industrial, economic and consumer market statistical trends.

Additional access instructions:

For off campus access use this link


Specialist database with articles, research reports, interactive data and case studies covering advertising and more...
Also includes some Euromonitor company profiles and strategy briefings.


• WGSN 

fully searchable in EBSCO Discovery

WGSN is the leading online trend-analysis and research service providing creative and business intelligence for the apparel, style, design and retail industries. Off campus access is available using the VPN

Additional access instructions:

First time users Click here

Watch this video for guidance on how to access WGSN

 

Your Subject Team

 Greta Friggens

Faculty Librarian

email greta.friggens@port.ac.uk

phone (023) 9284 3456