Marketing, Advertising & Sales - Finding Articles

Our Discovery Service allows you to find lots of journal articles all in one place. Sometimes however, you may need to use a specific database or journal.
This page lists the major databases that you have access to, as well as key journals.

There is also a News Services section and you should consider using one or more of these resources to keep up-to-date with the business world.

Databases

These bring together published research (including articles, conference papers and reports) in defined subject areas.
You can use sophisticated search options and filters to find the most relevant research on your topic.

The following databases are good starting points:

Contains academic peer-reviewed journal articles as well as professional and trade publications covering a vast range of business topics.  Also includes country overviews, market reports and company swot analyses. 

Click on the peer-reviewed button if you only want academic articles.

A key source for tracking down articles on a broad range of journalism and media topics.

Also excellent for advertising and PR.

• Emerald 

The full-text of thousands of articles from more than 100 peer-reviewed journals published by Emerald. Subjects include health and safety, management, human resources, engineering, marketing and training.  For the most relevant results, use the advanced search and restrict to case studies or literature reviews.

Specialist database with articles, research reports and case studies covering advertising and more...
If you are studying in this area, this should be one of your first places to look. 

Journals

Listed below are some of our most used academic journals for marketing and sales. 

Use the eJournals search tab at the top of the page to locate further titles.

To find individual journal articles on a specific topic, use the databases above instead.

Contains peer-reviewed papers and case studies about international marketing, covering topics from export marketing through international retailing to new product development.

Articles reflect the current understanding of advertising as a process of communication, its role in the changing environment, and the relationships between these and other components of advertising business and practice.

Written by practitioners, consultants and marketing academics, find articles that provide insights into how people behave as consumers worldwide.

Original articles and research selected through blind review that advances knowledge in the areas of personal selling and sales management aimed at aggressively forging bonds and bridging gaps between sales practitioners and academics.

Covers all aspects of retailing, its management, evolution, and current theory. This includes both products and services, the supply chains and distribution channels that serve retailers, the relationships between retailers and members of the supply channel, and all forms of direct marketing and emerging electric markets to households.

JAMS covers the study and improvement of marketing and serves as a vital link between scholarly research and practice.

Original research and review articles dealing with the application of psychological theories and techniques to marketing.

News Services & Archives

Keep up-to-date and develop your awareness of the business world by using these services:

• The Economist not in Discovery 

Leading weekly magazine covering global political, economic and business news. Includes archive back to 1997.
On Campus use only (or use VPN or Web Proxy when away from the University).

Access the current FT and the archive back to 2004. 
Includes up-to-date business and commercial news as well as global financial markets, company and industrial sector information.
Explore data on companies, markets and investments using charts and research tools.

Note you must register using your UoP email address at the branded UoP registration page – after this use the Registered users link to access the service.

• Nexis not in Discovery 

Full text articles from many news sources and trade journals both UK and international. Archives sometimes stretching back to the mid 1980's.

Includes PR Week UK as well as country reports and reviews. 

Your Subject Team

Hannah Porter

Faculty Librarian

Email: hannah.porter@port.ac.uk

Phone: (023) 9284 3238

Lizzie Wildgoose

Assistant Faculty Librarian

Email: lizzie.wildgoose@port.ac.uk

Phone: (023) 9284 3452

Further Information