Marketing & Advertising - Finding Articles
Our Discovery Service allows you to find lots of journal articles all in one place. Sometimes however, you may prefer to use a specific database to improve the relevancy of your results.
Try these resources to look for more articles:
Contains academic peer-reviewed journal articles as well as professional and trade publications covering a vast range of business topics. Also includes country overviews, market reports and company swot analyses.
Searching Business Source Complete video (you will need to self-enrol on the Moodle site to view this video and then click back on the link)
Click on the peer-reviewed button if you only want academic articles.
The full-text of thousands of articles from more than 100 peer-reviewed journals published by Emerald. Subjects include health and safety, management, human resources, engineering, marketing and training. For the most relevant results, use the advanced search and restrict to case studies or literature reviews.
Specialist database with articles, research reports and case studies covering advertising and more...
If you are studying in this area, this should be one of your first places to look.