Marketing

Useful links

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Getting Started

Books

Journals and Articles

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Finding, reading and referencing relevant journal articles will get you the highest marks:

• Why use journal articles?

• Finding Articles on a topic

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1) For general searches, use the EBSCO Discovery Service:

Watch my Using the EBSCO Discovery Service video (7 mins)
Think about your keywords, where you want to search and how you will filter your results
The Peer-Reviewed Articles option returns the most academic content
Here is some additional guidance for EBSCO login screens

Sometimes Discovery turns up too many results that are not business-related!

2) For specific business searches use:

• Business Source Complete

fully searchable in EBSCO Discovery

Academic peer-reviewed journal articles, professional publications and more across all business topics.

Advanced options in Business Source Complete video

3) You should also consider this specific marketing resource:

• WARC : World Advertising Research Center

Specialist database with articles, research reports, interactive data and case studies covering advertising and more. Also includes some Euromonitor company profiles and strategy briefings.

• Recommended Journals

• Using Google Scholar

• Advanced Citation Databases

• Searching specific ABS journals

Market & Industry Resources

News Services

Including our Financial Times and Economist subscriptions

Other recommended resources

Referencing for Business

Your Subject Team

Hannah Porter

Faculty Librarian

email hannah.porter@port.ac.uk