Marketing

The Library purchases high-quality subscription online resources to support your assignments.  
Download the University VPN system to access these any time, anywhere!

Finding, reading and referencing relevant journal articles will get you the highest marks:

This changed on the 24th June - here is an 8 minute preview videoCheck back soon for more video updates. 

1) For general searches, use the EBSCO Discovery Service:

  • Think about your keywords, where you want to search and how you will filter your results
  • The Peer-Reviewed Articles option returns the most academic content

Sometimes Discovery turns up too many results that are not business-related!

2) For specific business searches use:

fully searchable in EBSCO Discovery

Academic peer-reviewed journal articles, professional publications and more across all business topics. 

Please note that this interface changed on the 24th June!  Check back soon for new video help and guidance. 

 

3) You should also consider this specific marketing resource:

Specialist database with articles, research reports, interactive data and case studies covering advertising and more...
Also includes some Euromonitor company profiles and strategy briefings.

 

News Services

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Including our Financial Times and Economist subscriptions

Your Subject Team

 Hannah Porter

Faculty Librarian

email hannah.porter@port.ac.uk

phone (023) 9284 3238